Archive | Digital Strategy

Future Developments in M-commerce

It is becoming near impossible for anyone to deny to validity and growth of mobile commerce. Currently there is one mobile device per every two people in the world. Considering the vast portion of the world who has never made a phone call, it is likely that many people have multiple devices. EMarketer claims in a […]

Continue Reading 0

The Makings of a Great E-Store

At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses – wholesalers, retailers, manufacturers and the like, made their wesbites more interactive through use of a store. And more importantly, these stores drove sales to new heights! However even many years after E-stores […]

Continue Reading 0

Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

Continue Reading 0

Copyblogger’s Dead Facebook and The Future of Social Media

Educator on all things online content and social media Copyblogger has cut cords with Facebook. This decision has sent digital shockwaves through marketing communities. Online Brands added “There has been a lot of skepticism over whether this was a needed move. From the outside the Copyblogger Facebook page wasn’t exactly a shrinking violet. With over 38,000 […]

Continue Reading 0

Going Mobile

Mobile has been continuously expanding and developing especially as a marketing medium. With the rise of smart phones, it is now possible for consumers to engage with companies on the go. Increase in mobile use has been propelled by their widespread availability, the handset culture, service economy, improved price and performance and improved bandwidth. It […]

Continue Reading 0

Word of Mouse Tips to Increase Digital Presence

Word of mouse is the digital equivalent to the marketing phrase word of mouth. While the term is easy enough to understand, the implementation of it isn’t always so straightforward. Sometimes you can invest a lot of effort into making your website search engine friendly but now have content worthy of being talked about. Other […]

Continue Reading 0

Powered by WordPress. Designed by Woo Themes