Australian beach resorts are at a crucial crossroads in today’s digital marketing scene. Take, for instance, Amalfi Resort in the stunning coastal haven of Busselton in Western Australia, where the competition for attention is fierce. In this bustling landscape, standing out and captivating the hearts of travellers is paramount. That’s where social media and Search […]
Archive | Digital Strategy
The Crucial Differences Between Google Ads and SEO
What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Recently, Josh Moore, Chief Marketing Fanatic at online marketing agency, Duoplus, discussed the difference between Google Ads and SEO and how companies should use them in their digital marketing. Whenever I present digital marketing seminars to business […]
Web Design Agencies in Hamilton, New Zealand
How to rank your website higher in Google – SEO for Hamilton Businesses
Search Engine Optimisation (SEO) for your Local Business in Hamilton Is your business showing up on the front page of Google for Hamilton (SEO) search results? If not, you’re missing out on clients, and income. When customers are searching for your product and services, showing up on the front page of Google can be the […]
Cool New Website Feature Digitizes the Building Process Further
One form of marketing that is becoming more and more of something that’s in the past is brochures. Some marketers think that by uploading a digital PDF of your brochure to a website that you are digitizing it. Website developers all give an empathetic sigh at this. What user wants to visit a website and […]
Unclogging a Drainage Website’s Pipes
Tradies, I’m looking at you. You tradies work hard to make sure our pipes are unclogged, houses are well insulated and toilets and running smoothly. But often tradies websites are down in the dumps. Who has time to update a website when the client list keeps growing? You need to make time to update your […]
Future Developments in M-commerce
It is becoming near impossible for anyone to deny to validity and growth of mobile commerce. Currently there is one mobile device per every two people in the world. Considering the vast portion of the world who has never made a phone call, it is likely that many people have multiple devices. EMarketer claims in a […]
The Makings of a Great E-Store
At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses – wholesalers, retailers, manufacturers and the like, made their wesbites more interactive through use of a store. And more importantly, these stores drove sales to new heights! However even many years after E-stores […]
Google Introduces New Advertising Measurement Tool
Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]
How Any Business can Benefit from an App
We live in a mobile world- and that doesn’t appear to be changing any time soon. Even in this mobile world, not every business sees the benefit in having their own app. They have a range of reaons from their business is too small, large, old, new, isn’t targeting mobile users, likes to be unreachable, […]