Archive | Digital Strategy

Digital Waves: Mastering Social Media & SEO Down Under

Australian beach resorts are at a crucial crossroads in today’s digital marketing scene. Take, for instance, Amalfi Resort in the stunning coastal haven of Busselton in Western Australia, where the competition for attention is fierce. In this bustling landscape, standing out and captivating the hearts of travellers is paramount. That’s where social media and Search […]

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The Crucial Differences Between Google Ads and SEO

What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Recently, Josh Moore, Chief Marketing Fanatic at online marketing agency, Duoplus, discussed the difference between Google Ads and SEO and how companies should use them in their digital marketing. Whenever I present digital marketing seminars to business […]

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The Makings of a Great E-Store

At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses – wholesalers, retailers, manufacturers and the like, made their wesbites more interactive through use of a store. And more importantly, these stores drove sales to new heights! However even many years after E-stores […]

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Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

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