As 2015 looms closer, it’s a good time to reflect on what has worked and what hasn’t worked. In terms of Search Engine Optimisation, we face an embarrassingly high list of things which need to change. Sometimes SEO can feel like anyones game. Because of this, many people approach SEO in a fantastical way and mystify […]
Archive | Digital Strategy
Copyblogger’s Dead Facebook and The Future of Social Media
Educator on all things online content and social media Copyblogger has cut cords with Facebook. This decision has sent digital shockwaves through marketing communities. Online Brands added “There has been a lot of skepticism over whether this was a needed move. From the outside the Copyblogger Facebook page wasn’t exactly a shrinking violet. With over 38,000 […]
Going Mobile
Mobile has been continuously expanding and developing especially as a marketing medium. With the rise of smart phones, it is now possible for consumers to engage with companies on the go. Increase in mobile use has been propelled by their widespread availability, the handset culture, service economy, improved price and performance and improved bandwidth. It […]
Word of Mouse Tips to Increase Digital Presence
Word of mouse is the digital equivalent to the marketing phrase word of mouth. While the term is easy enough to understand, the implementation of it isn’t always so straightforward. Sometimes you can invest a lot of effort into making your website search engine friendly but now have content worthy of being talked about. Other […]