Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]
Computers Predict Your Personality Using Your Facebook Likes
Us humans like to pride ourselves on being unique. We like to believe that our individual personalities are so varied that it’s impossible to compartmentalise us. A study in PNAS proves this might not be so. In fact, computers are able to deduce our personalities based on something as simplistic as our Facebook likes. In […]
Security Hack Exposed 83 Million Households and Businesses
A security hack at JPMorgan Chase & co is certain to go down in history. Seventy-six million households and seven million businesses had their names, addresses, phone numbers and email addresses exposed. The breach is said to have exposed personal information of former account holders and people who entered contact information at the bank’s online and mobile sites as well as […]
Google Program Allows Users to Block Ads
Google is trialing a cool new program for web trawlers sick of Google ads. Whether they’re over repetitive ads, creepily relevant ads or just the bells and whistles of some video ads, any reason is suffice to block ads. But there is a catch. Websites and Google for that matter still need to make a […]
One Giant Leap For Drone-kind
The Federal Aviation Administration has finally provided a path forward for the legal use of drones in the United States. Finally. If you haven’t already heard of these laws, here’s a quick summary: Commercial drones must stay within line of sight of the operator They can only fly during daylight hours They must stay below speeds of […]
How Any Business can Benefit from an App
We live in a mobile world- and that doesn’t appear to be changing any time soon. Even in this mobile world, not every business sees the benefit in having their own app. They have a range of reaons from their business is too small, large, old, new, isn’t targeting mobile users, likes to be unreachable, […]
23% of Online Video Ad Views Come from Robots
Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It’s estimated their absent views will cost advertisers $6.3 billion next […]
Recent Advances in Social Commerce
Social Commerce is quickly infiltrating into every social media site. Facebook and Twitter quickly jumped on board. But now it’s no longer just the big guns participating. Smaller social media sites including small retailers in Asia are becoming more social. Even social media profiles of influential users have become social commerce hotspots! BBC explains this […]
How the Lily Drone Revolutionises Drone Technology
You may have heard of a little revolution called the Lily Drone. If not, here is a video: There are several things about Lily that make her a game changer. First is the fact that this drone has a purpose. Tech critiques complain that drone technology often does not serve a purpose. But this drone […]
Is Your Website Show Home Worthy?
If you’ve ever tried selling your home, you may have an idea what show home status is. It’s this almost unattainable state in which you need to act like the last ten or so years of living in your home never happened. The holes in the wall need to be plastered over, the window you’ve […]