If you’ve ever tried selling your home, you may have an idea what show home status is. It’s this almost unattainable state in which you need to act like the last ten or so years of living in your home never happened. The holes in the wall need to be plastered over, the window you’ve been saying you’ll fix for five years needs to be fixed tomorrow and every single spot needs to be, well, spotless. Whether you’re selling a brand new open or casting the illusion of a brand new home, everything needs to be in order. This is what’s expected.
In essence, your website should be the same. I’m not saying you should pretend your product can solve world hunger. As Online Brands says,
“I wouldn’t recommend putting a less than promising review on your homepage. You should however, only display the best and brightest your company has to offer.”
Take for example Urban Homes, master builders in Hamilton who are experts at building home shows and building a home show like website. If you haven’t already visited their website, here is the homepage:
Firstly it’s easy to navigate just as a show home should be. Everything is where you would expect it to be – the navigation bar is at the top of the screen and soundbites are on the homepage. The key to remember is put your best foot, or brick, forward.