Get Wired Into Security

One lesson you never want to learn from experience is how important security is. Maybe important files from your businesses computers were stolen. Or maybe your social media account was hacked into. People are quick to preach the importance of cyber security. But when it comes to residential and commercial security, people aren’t so bold. […]

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Encryption: Easy as abc123

What is encryption anyway and why are millennials so scared? Except for the tech-minded millennials, most millennials who hear the word encryption run for the hills and leap into the comforting arms of their outdated passwords. Encryption is a scary, technical sounding word. Which I think is a shame because you don’t need to be […]

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Mobile Technology Makes Energy Waste Visible

Your new Android may be able to automatically encrypt data. But could it also help show energy usage and wastage? In short: yes! Powershop has been New Zealand’s powerful energy monitoring tool since 2009. In fact, even today it is one of New Zealand’s only power companies dedicated to helping it’s customers use less electricity. […]

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The Makings of a Great E-Store

At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses – wholesalers, retailers, manufacturers and the like, made their wesbites more interactive through use of a store. And more importantly, these stores drove sales to new heights! However even many years after E-stores […]

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The Majority of the World Still Not Online

The Internet has an incredible potential to make the world more equal. The Internet allows anyone, no matter what their background, an equal chance to share their opinions and get educated. However unfortunately, even in 2014, the majority of the world is still not online. To date, 4 billion people are not online. Although the […]

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Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

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