What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Recently, Josh Moore, Chief Marketing Fanatic at online marketing agency, Duoplus, discussed the difference between Google Ads and SEO and how companies should use them in their digital marketing. Whenever I present digital marketing seminars to business […]
Tag Archives | SEO
WordPress SEO By Yoast Tutorial
Of all the WordPress SEO plugins, one of the most successful and user friendly ones is WordPress SEO by Yoast. Although it is user friendly, there are some things which require a fair bit of getting used to and interpretation. Which is why it’s important to read a WordPress SEO by Yoast tutorial. Here are […]
17 SEO Myths to Leave Behind in 2015
As 2015 looms closer, it’s a good time to reflect on what has worked and what hasn’t worked. In terms of Search Engine Optimisation, we face an embarrassingly high list of things which need to change. Sometimes SEO can feel like anyones game. Because of this, many people approach SEO in a fantastical way and mystify […]
Word of Mouse Tips to Increase Digital Presence
Word of mouse is the digital equivalent to the marketing phrase word of mouth. While the term is easy enough to understand, the implementation of it isn’t always so straightforward. Sometimes you can invest a lot of effort into making your website search engine friendly but now have content worthy of being talked about. Other […]