Tag Archives | retail

Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

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Facial Recognition Technology: In Stores Now

Retail has been getting a major upgrade recently. First robotic shop assistants. And then virtual reality furnishing. And now facial recognition technology. This technology is arguably the most personal retail technology has been so far. Japanese technology giant NEC and California based company FaceFirst have broken into this market. They offer systems that use cameras […]

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