Tag Archives | retail technology

Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

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How Target Spots Tech Trends

Target is always surprisingly far ahead of technology innovations. And by far ahead, I mean Target is on to the next big thing in tech 18 months ahead. Although the retail giant hasn’t made a robotic store assistant like Lowe, they may not be too far away. Target’s four key target areas include virtual reality, […]

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