Mobile Technology Makes Energy Waste Visible

Your new Android may be able to automatically encrypt data. But could it also help show energy usage and wastage? In short: yes! Powershop has been New Zealand’s powerful energy monitoring tool since 2009. In fact, even today it is one of New Zealand’s only power companies dedicated to helping it’s customers use less electricity. […]

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The Makings of a Great E-Store

At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses – wholesalers, retailers, manufacturers and the like, made their wesbites more interactive through use of a store. And more importantly, these stores drove sales to new heights! However even many years after E-stores […]

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The Majority of the World Still Not Online

The Internet has an incredible potential to make the world more equal. The Internet allows anyone, no matter what their background, an equal chance to share their opinions and get educated. However unfortunately, even in 2014, the majority of the world is still not online. To date, 4 billion people are not online. Although the […]

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Google Introduces New Advertising Measurement Tool

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]

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Security Hack Exposed 83 Million Households and Businesses

A security hack at JPMorgan Chase & co is certain to go down in history. Seventy-six million households and seven million businesses had their names, addresses, phone numbers and email addresses exposed. The breach is said to have exposed personal information of former account holders and people who entered contact information at the bank’s online and mobile sites as well as […]

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Google Program Allows Users to Block Ads

Google is trialing a cool new program for web trawlers sick of Google ads. Whether they’re over repetitive ads, creepily relevant ads or just the bells and whistles of some video ads, any reason is suffice to block ads. But there is a catch. Websites and Google for that matter still need to make a […]

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One Giant Leap For Drone-kind

The Federal Aviation Administration has finally provided a path forward for the legal use of drones in the United States. Finally. If you haven’t already heard of these laws, here’s a quick summary: Commercial drones must stay within line of sight of the operator They can only fly during daylight hours They must stay below speeds of […]

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23% of Online Video Ad Views Come from Robots

Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It’s estimated their absent views will cost advertisers $6.3 billion next […]

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