Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable offline impacts. That’s right, Google is proving there is a direct correlation between someone seeing a search ad and then visiting a brick and mortar store. The “store […]
Google is trialing a cool new program for web trawlers sick of Google ads. Whether they’re over repetitive ads, creepily relevant ads or just the bells and whistles of some video ads, any reason is suffice to block ads. But there is a catch. Websites and Google for that matter still need to make a […]
As 2015 looms closer, it’s a good time to reflect on what has worked and what hasn’t worked. In terms of Search Engine Optimisation, we face an embarrassingly high list of things which need to change. Sometimes SEO can feel like anyones game. Because of this, many people approach SEO in a fantastical way and mystify […]
