It is becoming near impossible for anyone to deny to validity and growth of mobile commerce. Currently there is one mobile device per every two people in the world. Considering the vast portion of the world who has never made a phone call, it is likely that many people have multiple devices.
EMarketer claims in a study, ““U.S. retail mobile commerce sales (on smartphones and tablets, including sales of digital goods but excluding sales of travel services and event and movie tickets) will soar from $42.13 billion in 2013 (16.0% of total web sales of $263.31 billion) to $132.69 billion in 2018 (27.0% of $491.44 billion).”
Ahmed Banafa has made four predictions about the future of M-commerce. Many techxperts have predictions about m-commerce’s future ranging from minute advancements to seemingly absurd realities. Banafa’s list is both exciting and gives a nod to present day trends:
- Mobile is mainstream now and will grow to dominate client computing for e-commerce.
- Native mobile apps will continue to preferred by consumers over web based applications because they are more responsive.
- Personalization will grow. Your mobile device will learn your habits and predict your next move to provide you with proactive services such as providing custom menus in restaurants that exclude foods you don’t like or have allergies to. The evolution of smart services is already occurring. With the latest versions of the Android and iOS, anyone can make use of Google Now and Siri, which learn from your tablet and phone activity to make intelligent choices based on choices you have already made.
- Small screens will grow and tablets will shrink to converge at a 7-inch (“SmartTab” form factor)
Banafa also made two bolder predictions:
By 2020, smartphones and tablets will account for more than 75 percent of global online commercial transactions and more than 50 percent of spend. And the world’s first mobile super unicorn won’t be an audience company like Facebook or Google, but a commerce company like Amazon.